Press Release Mohali Taproom

BIRA 91 Taproom Expands Footprints in Punjab with New Outlet in Mohali, Marking a New Milestone

Mohali, Punjab: Expanding its horizons after successfully establishing six BIRA 91 Taprooms across the country, the renowned craft beer brand is proud to launch its latest outlet in Mohali. This marks the second outlet in Punjab, following the recent opening in Ludhiana. The BIRA 91 Taproom officially opened on 5th July 2024 at CP 67 Mall, a popular hangout spot, offering a unique and vibrant taproom experience to the Tricity residents for the first time.

Spanning an impressive 5,000  sq. ft. with a seating capacity of 200 with indoors andoutdoors seating, the new taproom is designed to accommodate the city’s beer-loving population. Punjab, known as the ‘Granary of India,’ offers abundant access to key brewing ingredients like barley and hops.

 

The BIRA 91 Taproom at CP 67 Mall presents an eclectic selection of 8 fresh beers on tap, catering to diverse tastes. Complementing the extensive beer menu is a specially curated selection of culinary delights by Celebrity Chef Vicky Ratnani which includes local favorites like Amritsari Fish and AmritsariMurgMakhani Burger, tailored to tantalize the local palate.

 

Ankur Jain, Founder and CEO of BIRA 91, commented on the launch

“We are extremely happy to bring the unique BIRA 91 Taproom experience to the state of Punjab. With our breathtaking new outlet at the popular hangout zone in CP 67 Mall, I am sure locals and visiting tourists will find the Taproom experience something to come back to again and again.”

 

Rahul Singh, Senior Vice President, Pubs Vertical, BIRA 91, added:

“A first in Mohali, the BIRA 91 Taproom is all set to woo the people of the tri-city area of Chandigarh with its very promising selection of craft beer. We offer an elaborate food menu to go with our amazing collection of beers on tap. This, along with a charged and vibrant ambiance across two stages with live performance will surely enhance the guest experience to another level.”

The BIRA 91 Taproom in Mohali is a uniquely designed space that blends industrial chic with lush greenery, creating an inviting and dynamic environment. The double-height bar, a striking centrepiece, features copper pipes extending from the ceiling, adding industrial flair that contrasts beautifully with the rustic concrete textures on the walls. The intricately detailed bar top, featuring the BIRA 91 logo, serves as a distinctive focal point.

 

At the entrance, suspended seating offers a playful and unique seating option for guests, setting the tone for the taproom’s innovative design. The glass facade provides a visual connection to the lush outdoor space, an extension of the taproom. The flooring inside is composed of broken tiles arranged in a pattern that creates a striking color contrast between indoor and outdoor areas, subtly guiding the flow of movement throughout the space.

 

Open until 1 a.m., the BIRA 91 Taproom at Mohali is poised to capture the hearts of the young and young at heart with its great food and drink menu, complemented by aesthetically designed interiors.

Fact Sheet

Meal for Two: INR 2000 + Taxes

Drinks: Starting from INR 299 + Taxes

Timings: 11 am to 1 am

Contact Number: 0172 4009733 | 84278 62818

Address: 4th Floor, CP 67, Sector 67, Mohali, Punjab – 160 062

 

ABOUT US:

BIRA 91 TAPROOM is the experiential brewing space introduced by BIRA 91, a leading craft beer brand in India known for its innovative and flavorful beers. The Taproom serves as a hub for beer enthusiasts to explore Bira 91’s diverse and experimental brews in a dynamic and interactive setting. It embodies the brand’s playful and creative spirit, providing a platform for experiencing the brand’s core values of innovation, flavor, and craftsmanship first hand.

 

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