Press Release Lenzing Fiber Innovations Impress at Kolkata Textile Meet
Lenzing Brings Holistic Textile Innovations to West Bengal at Garment Buyers & Sellers Meet 2024
Lenzing Fiber Innovations Impress at Kolkata Textile Meet
Kolkata, 2024,Lenzing Group, a leading global producer of wood-based specialty fibers, recently participated in the Garment Buyers & Sellers Meet 2024 hosted by West Bengal Garment Manufacturers and Dealers Association (WBGMDA) in Kolkata.
The event provided an exceptional platform for us to engage with a diverse range of participants, including local garment makers, traders, brands, and retailers from across the region. The response to our innovative textile solutions, including TENCEL™ and LENZING™ ECOVERO™ fibers, was overwhelmingly positive.
We firmly believe that garment makers and regional brands specializing in categories such as knits (t-shirts, loungewear, innerwear) and outerwear (shirting, dresses, traditional wear) can derive substantial benefits from our fiber and product innovations. Our commitment extends to providing comprehensive technical and marketing support, as well as tailored supply chain solutions. Through this strategic approach we aim to empower our partners in optimizing their product offerings and enhancing their market competitiveness.
Avinash Mane, Senior Commercial Director of Textile Business at LenzingFibres AMEA & NEA, said-“We’re thrilled with the warm reception and interest shown by regional garment makers, brands, and traders at our first presence at Garment Buyers & Sellers Meet 2024. We extend our heartfelt thanks to WBGMDA for hosting such a well-organized event and to all the visitors who took the time to explore our offerings.Our products hold great potential to meet the evolving needs of the textile industry in West Bengal. We look forward to building on the relationships established at this event and driving innovation in the local textile sector.
As we continue to expand our footprint in this dynamic region, we look forward to the relationships established at the Garment Buyers & Sellers Meet 2024. Together, we can drive excellence and innovation in the textile industry of West Bengal.
About the Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy. To reduce the speed of global warming and to accomplish the targets of the Paris Climate Agreement and the “Green Deal” of the EU Commission, Lenzing has a clear vision: namely to make a zero-carbon future come true.
About TENCEL™
TENCEL™ is the flagship brand under The Lenzing Group that covers textile specialty product fiber offerings. Since 1992, the TENCEL™ brand has been driving the evolution of fiber solutions for the apparel and home textile segments through several industry-first innovations and environmentally responsible production processes. Product brands under TENCEL™ include TENCEL™ Active, TENCEL™ Denim, TENCEL™ Home, TENCEL™ Intimate, TENCEL™ Luxe and TENCEL™ for Footwear.
Featuring botanic origin and biodegradable quality, TENCEL™ branded modal and lyocell fibers are also gentle on skin with smooth, long-lasting softness, color vibrancy and color retention features. TENCEL™ Lyocell fibers are versatile and can be combined with a wide range of textile fibers to enhance the aesthetics and functionality of fabrics. Through moisture management, TENCEL™ Lyocell fibers can also absorb moisture efficiently. Offering endless design possibilities, TENCEL™ Modal fibers can be blended with other fibers and processed using conventional machinery, significantly improving the softness and comfort of fabrics.
Fibers and filaments used under the TENCEL™ brand are derived from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. They are produced via environmentally responsible production processes and are compostable and biodegradable, thus can fully revert back to nature. They are designated by the USDA (U.S. Department of Agriculture) BioPreferred® Program. TENCEL™ Luxe is registered by The Vegan Society.
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