Final PR SBI Life inaugurates Urban Plantation Initiative

The initiative wasundertaken in partnership with Prayas Youth Foundation that aims to combat climate crisis and improve air quality in the national capital by creating a dense, fast-growing forest spanning 2.5 acres at the Army Equestrian Centre

Delhi,20^thAugust, 2024:SBI Life Insurance, one of India’s most trusted private life insurers, inaugurated an urban afforestation initiative at the Army Equestrian Centre in Delhi, in collaboration with NGO Partner, Prayas Youth Foundation. The objective of the initiative is to combat the climate crisis and improve air quality in the national capital by planting 30,000 native tree saplings. Spanning 2.5 acres of area, the project aims to create a dense, fast-growing forest that will contribute to enhance Delhi’s urban landscape and biodiversity.

Mr. M Anand, President & Chief Distribution Officer, SBI Life Insurance along with Mr. Ravi Choudhary, Founder & President, Prayas Youth Foundation,Mr. Sanjay Bhatnagar, Regional Director- Delhi region, SBI Life Insuranceinaugurated the initiative in presence of Mr.Rajinder Singh Shekhawat, Assistant Secretary, Army Polo Riding Club; Mr.Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insuranceand other dignitaries from Indian Army, Prayas Youth Foundation& SBI Life.

Recognizing the severe impact of climate change on urban environments, this urban afforestation initiative aims toinspire citizens to take meaningful steps towardsenhancing the air quality in Delhi’s urban landscape. Over 100 employees of SBI Life volunteered in the plantation drive which leveragestheMiyawaki Technique, known for creating dense, fast-growing forests, it involves planting a diverse mix of native tree species close together. This approach not only accelerates the development of green cover but also supports greater biodiversity.

Speaking on the initiative, Mr.  M. Anand, President & Chief Distribution Officer, SBI Life Insurance, said,“At SBI Life, our responsibility extends far beyond financial protection i.e. to the larger communities we serve. The urban afforestation initiative embodies SBI Life’s vision of safeguarding the environment which will immensely benefit the locals around the project area. By leveraging innovative techniques like the Miyawaki method, we’re not just planting trees; we’re cultivating resilience in our urban ecosystems.”

He further added, “Thisinitiative is a testament to our belief that the financial sector can be a powerful catalyst for sustainable development. As we align with global sustainability goals and India’s carbon neutrality commitments, we’re demonstrating how strategic investments in nature can yield dividends for both the environment and the communities we serve. Through such initiatives, we’re redefining the role of insurance in society, from mitigating financial risks to actively shaping a sustainable, and securefuture for generations to come.”

Mr. Ravi Choudhary, Founder & President, Prayas Youth Foundation expressed, “Considering current environmental crisis in Delhi NCR these types of project will not only increase the green cover but also enrich the Biodiversity enlarge. With the support of SBI Life, we are going to plant more than 60 different types of indigenous species by using Miyawaki method of afforestation in this project, which will be helpful for maintaining the ecological balance. We are using 100% organic fertilizers and also using modern drip irrigation system to ensure the sustainability”.

By undertaking nature-based solutions, the company is not only addressing environmental concerns but also fostering long-term resilience in urban ecosystems. As this forest takes root and flourishes, it will stand as a living symbol of how the insurance sector can play a pivotal role in building a sustainable future. SBI Life’s innovative approach to corporate responsibility sets a new benchmark, demonstrating that financial security and environmental stewardship can go hand in hand, creating lasting value for society and future generations.

About SBI Life Insurance

SBI Life Insurance (‘SBI Life’ / ‘The Company’), one of the most trusted life insurance companies in India, was incorporated in October 2000 and is registered with the Insurance Regulatory and Development Authority of India (IRDAI) in March 2001.

Serving millions of families across India, SBI Life’s diverse range of products caters to individuals as well as group customers through Protection, Pension, Savings and Health solutions.

Driven by ‘Customer-First’ approach, SBI Life places great emphasis on maintaining world class operating efficiency and providing hassle-free claim settlement experience to its customers by following high ethical standards of service. Additionally, SBI Life is committed to enhance digital experiences for its customers, distributors and employees alike.

SBI Life strives to make insurance accessible to all, with its extensive presence across the country through its 1,062 offices, 23,943 employees, a large and productive network of about 257,266 agents, 79 corporate agents and 14 bancassurance partners with more than 41,000 partner branches, 132 brokers and other insurance marketing firms.

In addition to doing what’s right for the customers, the company is also committed to provide a healthy and flexible work environment for its employees to excel personally and professionally.

SBI Life strongly encourages a culture of giving back to the society and has made substantial contribution in the areas of child education, healthcare, disaster relief and environmental upgrade. In 2023-24, the Company touched over 1.05 lakh direct beneficiaries through various CSR interventions.

Listed on the Bombay Stock Exchange (‘BSE’) and the National Stock Exchange (‘NSE’), the company has an authorized capital of Rs. 20.0 billion and a paid-up capital of Rs. 10.0 billion. The AuM is Rs. 4,147.7 billion.

For more information, please visit our website-www.sbilife.co.in and connect with us on Facebook, Twitter, YouTube, Instagram, and LinkedIn.

(Numbers & data mentioned above are for the period ended June 30, 2024)

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