BATH & BODY WORKS EXPANDS PRESENCE WITH NEW STORE IN DEHRADUN, UTTARAKHAND

Dehradun, September 2024: Bath & Body Works, a global leader in specialty retail and renowned for America’s Favorite Fragrances®, is pleased to announce the opening of its newest store in Dehradun, located at Mall of Dehradun. This store marks the 43rd Bath & Body Works location in India. Introduced to the Indian market by Apparel Group, a distinguished global fashion and lifestyle retail conglomerate, Bath & Body Works has been transforming the personal care landscape in India since 2018 with its extensive range of exclusive fragrances and products for women, men, and homes.

In line with its strategy to enhance offline presence, Bath & Body Works has successfully established a robust network of stores across numerous cities in India, including New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, and Lucknow. The new store in Dehradun, spanning 1,165 square feet, represents a significant milestone in the brand’s ongoing expansion efforts, aiming to deliver a premium shopping experience to customers in the region.  This launch makes this the second Bath & Body Works store in Dehradun.

At Bath & Body Works, customers can explore a wide array of luxurious fragrances, body lotions, body scrubs, and more. From playful and alluring scents to sophisticated and exotic fragrances, Bath & Body Works offers an extensive range of world-class fragrance collections to suit every personality and occasion. The store will also feature the brand’s acclaimed men’s grooming collection, including face care, beard care, and various other products, establishing itself as a comprehensive destination for all personal care needs.

About Apparel Group (India) Pvt. Ltd.:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff. Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and the Philippines.

Apparel Group has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverly Hills Polo Club, La Vie En Rose, and Daiso Japan. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. SimaGanwaniVed, who has taken the company from strength to strength since its inception in the last two decades.