SBI General Insurance announces Crop Insurance Week awareness campaign this Kharif Season

July 4th 2024: SBI General Insurance, one of India’s leading General Insurance companies has launched the ‘Crop Insurance Week’ awareness campaign for the upcoming Kharif season. The company will engage in a series of grassroot level activities to enhance awareness and promote the benefits of crop insurance.

As part of this campaign, SBI General Insurance has undertaken various activities across seven states of Maharashtra, Uttar Pradesh, Madhya Pradesh, Uttarakhand, Orissa, Assam, and Tamil Nadu encompassing 48 districts under the Pradhan Mantri Fasal Bima Yojana (PMFBY).

During the Crop Insurance Awareness Week, SBI General will conduct various on-ground activities such as Fasal Bima Pathshala, rallies, Nukkad Natak, Kisan Melas, educational workshop in school & colleges, and special sessions for women farmers. These activities are designed to educate and promote the benefits and importance of crop insurance, along with imparting knowledge about the risk protection the scheme offers.

SBI General Insurance has been participating in the PMFBY scheme and has vast experience in implementing the scheme across states.  The company has covered over 2.80 crore farmers constantly supporting them with necessary assistance required in securing the crops.

For the Kharif season, we will provide coverage for 47 crops, including major ones being Paddy, Maize, Soyabean, Pigeon pea etc.  

Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance said, “PMFBY stands as one of the most successful initiatives for farmers, and we at SBI General Insurance, take pride in mitigating our farmers’ risks through comprehensive crop insurance, thereby supporting their growth journey. Climate change, particularly in recent years, poses a significant threat to agriculture, leading to reduced crop yields and failures. PMFBY effectively addresses these challenges by safeguarding farmers’ crops. As we observe the Crop Insurance Week, we strongly encourage all farmers to enroll in the PMFBY scheme to protect their crops from potential financial losses due to adverse weather conditions.”

Crop Insurance Week is a crucial initiative aimed at empowering farmers with the knowledge and resources to protect their crops and livelihoods. By participating in these activities, farmers can gain a comprehensive understanding about the protection and benefit of the scheme.

About SBI General Insurance

SBI General Insurance is one of the fastest-growing private general insurance firms, backed by the robust support of SBI upholds a legacy of trust and security. We position ourselves as India’s most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence of over 143 branches. In FY 2023-24, SBI General Insurance achieved significant growth, with a notable 17% increase in Gross Written Premium (GWP), reaching INR 12,731 crores.

The company has also received notable accolades including the ‘Domestic General Insurer of the Year’ – India at the Insurance Asia Awards 2023 in Singapore, recognition as one of the Best Brands 2023 at the ET Edge Best Brands events and being honoured as one of the Best BFSI Brands at the ET Now Best BFSI Brands Conclave 2024. We have also received recognition as the runner-up for Highest Growth – General Insurance at the ASSOCHAM 15th Global Insurance Summit & Awards and were named the winner in the ‘Best Large General Insurer’ category at the Mint BFSI Summit & Awards 2023.

With a team of 8,000+ employees and our multi-distribution model covering Bancassurance, Agency, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network of over 22,518+ SBI branches, agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME, and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

For more details: https://www.sbigeneral.in/

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